Market, Customer, and Predictive Opportunity Dossier
Produce a cited market, competitor, audience, customer-language, segmentation, and predictive-use-case analysis.
AI Marketing Specialist
Research, plan, produce, launch, automate, and optimise complete AI-powered campaigns across content, imagery, UGC, film, search, CRM, media, and analytics.
EnglishLive instructor-led
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Duration60 hrs
ModeOnline
Outcomes
What you will learn
01
Translate commercial goals into an evidence-led AI marketing strategy, customer journey, campaign architecture, and measurement plan.
02
Build reliable market, competitor, audience, voice-of-customer, segmentation, and predictive-marketing insight workflows.
03
Create governed brand knowledge, campaign briefs, prompt systems, creative direction, and human-review standards.
04
Write conversion-focused content for landing pages, products, email, social, scripts, and long-form channels.
05
Produce brand-consistent campaign imagery, product visuals, creative variants, and design systems with generative AI.
06
Plan and produce authentic UGC, creator briefs, synthetic-presenter content, and platform-native social campaigns.
07
Develop AI-assisted video and filmmaking workflows from treatment and storyboard through generation, voice, editing, and delivery.
08
Improve discoverability across SEO, GEO, AEO, social discovery, and AI-generated answer experiences.
09
Design CRM, lifecycle, personalization, paid-media, and retention systems using permission-aware first-party data.
10
Implement campaign measurement with tagging, events, conversions, attribution, dashboards, CRO, and experiments.
11
Build governed marketing automations and agents with approvals, evaluations, monitoring, and failure handling.
12
Present a complete campaign portfolio from research and creative production through launch simulation and optimisation.
Included
What is included
Sections
15
Lessons
90
Tools
32
Projects
11
Assignments
6
Assessments
1
Resources
8
Certificate
Included
Curriculum
Course content
Audience
Who is this for
Marketing managers and executivesContent, social-media, SEO, CRM, and performance marketersBrand, communications, and growth professionalsFounders and small-business ownersCreative, video, UGC, and creator-marketing professionalsFreelancers, consultants, and agency account teamsGraduates with basic marketing knowledge who want a substantial campaign portfolio
Tools
Tools taught
C
ChatGPTGenerative AI
C
ClaudeGenerative AI
G
GeminiGenerative AI
P
PerplexityAI research
N
NotebookLMSource-grounded research
GS
Google SheetsCustomer and campaign analysis
HC
HubSpot CRMCRM and lifecycle marketing
C
CanvaDesign and content production
AF
Adobe FireflyGenerative creative
I
IdeogramGenerative creative
M
MidjourneyGenerative image production
GF
Google FlowGenerative video and filmmaking
H
HiggsfieldMarketing video and UGC production
H
HeyGenAvatar and presenter video
E
ElevenLabsAI voice and audio
D
DescriptAudio and video editing
C
CapCutVideo editing and social production
GT
Google TrendsMarket and search research
GS
Google Search ConsoleSearch performance
GA
Google Analytics 4Marketing analytics
GT
Google Tag ManagerMeasurement implementation
TA
Tag AssistantMeasurement verification
LS
Looker StudioReporting and dashboards
MC
Microsoft ClarityBehaviour and conversion research
GA
Google AdsPaid media
MA
Meta Ads ManagerPaid social
LC
LinkedIn Campaign ManagerB2B paid media
B
BrevoEmail marketing
S
SemrushSEO research
A
AhrefsSEO research
Z
ZapierMarketing automation
N
n8nWorkflow automation
Requirements
Before you join
Basic familiarity with marketing or business concepts.
A laptop with a modern browser and reliable internet connection.
Access to a spreadsheet and presentation tool.
A real or realistic brand to use across practical assignments.
A willingness to produce, review, and improve campaign assets rather than only watch tool demonstrations.
Paid tool subscriptions are optional unless explicitly stated before a batch begins.
Projects
Portfolio-ready builds
Campaign Strategy and Brand Operating System
Build the positioning, offer, journey, master brief, brand knowledge, prompt patterns, claims, and review standards.
Conversion Content and Landing Experience
Create campaign narratives, landing-page copy, lead-generation assets, email, social, and testing hypotheses.
AI Image Campaign and Design System
Deliver art direction, product and lifestyle visuals, creative variants, editing workflows, and provenance records.
UGC and Creator Campaign Kit
Produce creator briefs, hooks, scripts, sample UGC, rights requirements, disclosures, and a community response playbook.
AI Brand Film or Product Story
Take a campaign video from treatment and storyboard through generation, voice, edit, cut-downs, and final review.
Search and AI-Discovery Growth Plan
Develop a prioritised SEO, GEO, and AEO plan with content, technical, authority, and measurement actions.
CRM Lifecycle and Paid-Media System
Design acquisition, scoring, nurture, sales handoff, retention, platform campaigns, budgets, and creative experiments.
Measurement, CRO, and Executive Dashboard
Implement a measurement plan, campaign tagging, conversion checks, dashboard, CRO evidence, and optimisation backlog.
Governed Marketing Agent
Build and test a workflow or agent with context, tools, approvals, evaluation cases, monitoring, and failure handling.
Integrated Campaign Capstone
Present a complete campaign from intelligence and strategy through copy, images, UGC, film, distribution, measurement, automation, and optimisation.
Certificate
Completion certificate
Complete the classroom work, projects, and required practice to earn your SkillmaxX Academy course certificate.
The certificate is designed to support your portfolio, interview conversations, and proof of structured hands-on learning.
Certificate sample coming soon
Course fee
Admission and payment
SkillmaxX course fee
₹19,999
Course fee: INR 19,999. Counselling helps confirm fit, schedule, and payment flow before registration.
FAQs
Course questions
Course counselling
Talk to us before joining AI Marketing Specialist.
If AI Marketing Specialist looks like the right fit, request a counselling call and we will help you confirm outcomes, schedule, fees, and the best way to start.
Request a counselling call
Get clarity before registration and payment.